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Featured

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Jan 15, 2025

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15 min read

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming’s Big Lie: The Future of TV Is Already Broke

Jan 7, 2025

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7 min read

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

Jan 7, 2025

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5 min read

The Good, the Bad, and the SPO-ly

The Good, the Bad, and the SPO-ly

Jan 7, 2025

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7 min read

 2024: Goodbye Impressions, Hello Attention

2024: Goodbye Impressions, Hello Attention

Dec 20, 2024

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14 min read

What is the Perfect Ad?

What is the Perfect Ad?

Dec 19, 2024

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12 min read

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Dec 19, 2024

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10 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 13, 2024

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8 min read

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Dec 9, 2024

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12 min read

Sam Bloom: Marketing’s Last Sane Man?

Sam Bloom: Marketing’s Last Sane Man?

Dec 5, 2024

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12 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Dec 5, 2024

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7 min read

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile Web Ads: The Walking Dead of Digital Marketing

Dec 3, 2024

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12 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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13 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Nov 21, 2024

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8 min read

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

Nov 19, 2024

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11 min read

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global: AI Hype, Data Breaches, and Damage Control

Nov 18, 2024

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5 min read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Nov 14, 2024

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6 min read

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Nov 13, 2024

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9 min read

Streamlined or Screwed? The Real Cost of Curation for Publishers

Streamlined or Screwed? The Real Cost of Curation for Publishers

Nov 13, 2024

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16 min read

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Nov 13, 2024

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5 min read

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Nov 13, 2024

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7 min read

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Nov 8, 2024

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5 min read

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Nov 7, 2024

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6 min read

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

Nov 7, 2024

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7 min read

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Nov 6, 2024

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10 min read

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